Merijn Pijs is a product/digital designer based in Amsterdam, working globally.


This is the first step in defining the objectives of the project. Information is gathered from various sources, looking at innovations in the market and the cool kids on the block. The research is the carefully analysed to inform the brand strategy.


We will define how your organisation wishes to be perceived by consumers. What makes it unique? What do you want people to think about your product or service? What is your why? This will be the foundation of the brand.


Based on the research, strategic designs solutions will be explored. Multiple route will be presented and the selected will be further developed. This includes low, mid and high fidelity wireframes and animations.


This is the phase where the launch communication plan will be developed. The key messages will be defined and tailored to the audience. Brand guidelines will also keep the future of the brand intact.

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