• Branding

  • Product Designer

  • Boulder Head

  • Figma Expert

  • UI/UX Designer

  • Creative Strategist

  • Marathon Runner

  • Snow Shredder

  • Art Director

About

I combine my experience in Product Design, Branding and Marketing to solve problems, tell stories, and create compelling experiences. Deeply functional, highly performant and finely crafted by default.

Design Pillars

User-Centric Focus

In this initial phase, I focus on understanding the project's objectives and gathering insights from various sources, including market innovations and leading industry trends. I conduct detailed user research and competitive analysis using tools like user personas, journey maps, and market analysis reports to inform the UI/UX design strategy. By placing users at the core, I ensure each design resonates with their needs and desires.

User-Centric Focus

In this initial phase, I focus on understanding the project's objectives and gathering insights from various sources, including market innovations and leading industry trends. I conduct detailed user research and competitive analysis using tools like user personas, journey maps, and market analysis reports to inform the UI/UX design strategy. By placing users at the core, I ensure each design resonates with their needs and desires.

User-Centric Focus

In this initial phase, I focus on understanding the project's objectives and gathering insights from various sources, including market innovations and leading industry trends. I conduct detailed user research and competitive analysis using tools like user personas, journey maps, and market analysis reports to inform the UI/UX design strategy. By placing users at the core, I ensure each design resonates with their needs and desires.

Strategy and Design Execution

I define how the product will be perceived by users, establishing core principles and vision to guide the UX design process. This includes creating user stories, defining user flows, and setting up the information architecture. Based on research insights, I create and refine multiple design solutions—wireframes, prototypes, and animations—using tools like Sketch, Figma, or Adobe XD. Through iterative testing and feedback, I ensure these designs are both visually appealing and function seamlessly for a flawless user experience.

Strategy and Design Execution

I define how the product will be perceived by users, establishing core principles and vision to guide the UX design process. This includes creating user stories, defining user flows, and setting up the information architecture. Based on research insights, I create and refine multiple design solutions—wireframes, prototypes, and animations—using tools like Sketch, Figma, or Adobe XD. Through iterative testing and feedback, I ensure these designs are both visually appealing and function seamlessly for a flawless user experience.

Strategy and Design Execution

I am a highly experienced Art Director with a passion for creating visually striking and impactful designs. I specialize in the direction of photography, graphic design, and advertising. I believe in creating mobile designs that not only look visually appealing but also function seamlessly. My art direction projects are characterized by a strong concept, attention to detail.

Iteration and Collaboration

In the final phase, I iterate on design solutions based on data insights and user feedback. By closely analyzing metrics and user behavior, I refine the product to better meet user needs. I work closely with development teams to ensure that the designs are implemented accurately and efficiently, maintaining a seamless and cohesive user experience. This collaborative approach ensures that the final product is both functional and visually pleasing for users.

Iteration and Collaboration

In the final phase, I iterate on design solutions based on data insights and user feedback. By closely analyzing metrics and user behavior, I refine the product to better meet user needs. I work closely with development teams to ensure that the designs are implemented accurately and efficiently, maintaining a seamless and cohesive user experience. This collaborative approach ensures that the final product is both functional and visually pleasing for users.

Iteration and Collaboration

In the final phase, I iterate on design solutions based on data insights and user feedback. By closely analyzing metrics and user behavior, I refine the product to better meet user needs. I work closely with development teams to ensure that the designs are implemented accurately and efficiently, maintaining a seamless and cohesive user experience. This collaborative approach ensures that the final product is both functional and visually pleasing for users.

experience

Mediahuis

Product Design & Marketing

2024 - P

Mediahuis

Product Design & Marketing

2024 - P

Mediahuis

Product Design & Marketing

Zwarejongens Agency

Project Management

2023 - 2024

Zwarejongens Agency

Project Management

2023 - 2024

Zwarejongens Agency

Project Management

JustConnect

Product Design

2022 - 2024

JustConnect

Product Design

2022 - 2024

JustConnect

Product Design

Freelance

Product Design & Marketing

2020 - P

Freelance

Product Design & Marketing

2020 - P

Freelance

Product Design & Marketing

DLVS Agency

Designer

2018 - 2021

DLVS Agency

Designer

2018 - 2021

DLVS Agency

Designer

9:27:17 AM

9:27:17 AM